As a communicator, you can produce more effective employee communications just by developing a deeper understanding of your audiences. In this engaging workshop, you will come away with a unique methodology for building strategic communication campaigns. The audience-centric approach employs a collaborative mapping technique that harnesses the collective insight of your communication and design teams. It has resulted in successful enterprise-wide programs for companies such as Gap Inc., GE, Starbucks, Oracle, and Genentech.
In this comprehensive and hands-on workshop, you will leave with tools to help you:
The true prize of employee engagement efforts is not the scores but the extraordinary results that a more engaged workforce can deliver. Yet too many organizations invest in annual engagement surveys. Period. The result: A survey-weary workforce, frustrated managers, and wasted dollars. The numbers won’t change on their own.
The alternative: Create a culture of engagement, where all members of the workforce understand and are equipped to fulfill the roles they need to play. A successful culture of engagement features a common and understandable definition of engagement, the commitment of line -- not just HR – leaders, clear roles and responsibilities, practical action (not action plans!) and ongoing employee-manager dialogue.
This interactive workshop provides practical ideas and tools that you can use to achieve a culture where engagement is a daily priority and shared responsibility, including:
Mary Ann Masarech, Lead Consultant - Employee Engagement
BlessingWhite
An internal brand helps define and deliver an employee experience that aligns with an organization’s external brand or business strategy. An effective internal brand integrates and simplifies strategy, values, competencies, and other organizational guideposts to build employee pride and inspire them to focus on what’s most important. Employees should be able to clearly understand both what they can expect and what they need to give to achieve personal and organizational success – and become advocates for the organization.
Explore the internal brand process through models and tools, case studies of best-practice companies, exercises, and stories and lessons from your peers in the session. Bring your ideas, success stories and your challenges and be ready to share and participate, as you learn how to:
Chris Gay, Principal
Bridge Consulting
The approaches discussed in this session will help you create a culture in which employees are engaged and inspired around a common vision, strategy, and brand promise and will help you align the attitudes and behaviors of employees to drive growth and activate your strategy and brand promise, in addition to:
Allan Steinmetz, CEO
Inward Strategic Consulting
Investing in your people is always a good idea. Yet, employee experience can often be seen by many in the organization as being 'light and fluffy'. The ability to demonstrate a concrete return on investment gets leaders listening, and places a strategic focus on employee experience as a driver of business results.
This session will provide you with a framework through which you can articulate how investing time and resources to ensure the employee experience is right for employees, customers – and the bottom line, including
Fathima Jaffer, Employee Value Proposition Lead
TD Bank
Learn from the leader in lifestyle media, Scripps Networks Interactive, on how to bring life to your internal branding strategy. Just like Chip and Joanna Gaines on the hit show “Fixer Upper”, Jerilyn Bliss, VP of corporate communications, has a bag of tricks and tips that will take tired, run-down communications and redesign them with style, revitalizing employee engagement and increasing the understanding of priorities.
You will learn how your internal communications team can infuse your company’s expertise into all that it does, creating a culture that truly allows employees to live the brands, including how to:
Impact is everything and employees are eager to directly contribute to their organization’s mission and success in new ways. The ASPCA harnessed the power of their mission, the passion of their people, and the pride in their history to activate a new subset of employee ambassadors. It has resulted in generating renewed momentum to achieve their organizational goals.
This session will provide you with insights into how the ASPCA cultivated employee commitment to transform staffers into authentic and influential brand advocates.
Take this opportunity to learn how to successfully utilize employee ambassadors to drive your strategy and campaigns forward, with a limited budget and a small team, including how to:
Lindsey Callahan, Sr. Director, Internal Communications
ASPCA (American Society for the Prevention of Cruelty to Animals)
How do you engage an employee base of nearly 100,000 colleagues, in five different geographic regions, with on consistent and enagaging corporate narrative? The newsroom concept has changed Mondelēz International’s approach to global internal communications - adopting a content-first mentality with greater connectivity across a global organization.
Achieve a greater understanding about the newsroom approach and how to implement it into your existing internal communications, including learning how to:
Angela Shepherd, Senior Manager, Corporate Communications
Mondelez International
Through the discussion of Millenials, culture, and leadership learn how technology is changing the way the workforce interacts with culture and brands and how your EVP will be the next generation of thinking, including how to:
Having great employee benefits and programs is one thing. Getting employees to use them is an entirely different endeavor.
This was the case five years ago, when BASF, the world’s largest chemical company, undertook research to better understand how the company’s compelling total offer compared to the market, how well employees understood those offerings, and which ones they preferred most. The results highlighted that while BASF’s total offer was on par—and often better—than its competitors, employee perception wasn’t always aligned with this truth. And because employees didn’t always understand or appreciate the full value of what was offered, many were not fully engaged in their benefits and other programs.
Armed with this information, BASF set out to shift employees’ perceptions of its total offer and to empower employees to engage with the benefits and programs available to them.
During this session you will learn how to:
Continually sustaining internal excitement around your corporate brand can be a daily challenge; however, it is possible with the “Four Brand Wow Factors.”
Participate in this interactive workshop and obtain multiple tools that you can use to ignite passion around your brand and incentivize your employee base to take the corporate brand out into their communities. Discover how to turn employees into corporate ambassadors and transform community members into brand advocates via these techniques.
Walk away with the tools needed to improve brand awareness among employees, including how to:
Internal branding has become the new “in thing” to do for companies and organizations. We like to say what our brand is, but many of us really have no idea what that really means. Most times if employees or stakeholders are asked what the brand is it is not surprising to find that it is inconsistent across the organization.
Following this discussion, you will gain a better understanding on how to strategize and execute your internal branding efforts to ensure that the message is consistent, including how to:
Petula Burks, Public Affairs Director
City of Miami Gardens
With more workplaces becoming global, teams are increasingly dispersed and remote, yet the sucess of a brand requires them to be tightly connected and working as one. It's integral for these team leaders to develop and communicate their brand values in a way that establishes brand consistency, fosters engagement, and creates unity across borders.
Uncover techniques and strategies that you can easily implement to unify your globally dispersed workforce, including how to:
Lindsay Young, Food Tourism Developer,
Ontario Culinary Tourism Alliance
This session will provide you with insight on aligning personal and company values to drive connections and ultimately revenue. We will review simple and tangible methods to activate values and drive high energy engagements, including how to:
Siobhan O’Leary, VP Human Capital
Convene Conference Centers
Jen Hall, Internal Communication Manager
Novant Health
Chris Wagner, Co-Founder
Bananatag