Strategic Employee Engagement & Internal Brand Activation has ended
Strategic Employee Engagement & Internal Brand Activation
Chicago, Aug. 9 - 11
Venue, Pricing, & Registration Information
Wednesday, August 10 • 2:15pm - 2:50pm
Successfully Adopting a Newsroom Approach to Engage Your Global Employee Base
Mondelez International

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How do you engage an employee base of nearly 100,000 colleagues, in five different geographic regions, with on consistent and enagaging corporate narrative? The newsroom concept has changed Mondelēz International’s approach to global internal communications - adopting a content-first mentality with greater connectivity across a global organization.


Achieve a greater understanding about the newsroom approach and how to implement it into your existing internal communications, including learning how to:


  • Structure your internal communications agenda to tell a global narrative supported by local proof points
  • Develop engaging and creative communications materials by adopting a “content-first” approach
  • Leverage your employees to tell stories and generate rich content


Angela Shepherd, Senior Manager, Corporate Communications 

Mondelez International

avatar for Angela Shepherd

Angela Shepherd

Senior Manager, Corporate Communications, Mondelez International

Wednesday August 10, 2016 2:15pm - 2:50pm
State Room, 2nd Floor Fairmont Millennium Park Hotel Chicago

Attendees (1)