Strategic Employee Engagement & Internal Brand Activation has ended
Strategic Employee Engagement & Internal Brand Activation
Chicago, Aug. 9 - 11
Venue, Pricing, & Registration Information
Thursday, August 11 • 9:20am - 9:55am
Creating and Sustaining the “Four Wow Factors” to Ignite Internal Excitement Around Your Brand
Volkswagen Group of America

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Continually sustaining internal excitement around your corporate brand can be a daily challenge; however, it is possible with the “Four Brand Wow Factors.”


Participate in this interactive workshop and obtain multiple tools that you can use to ignite passion around your brand and incentivize your employee base to take the corporate brand out into their communities.  Discover how to turn employees into corporate ambassadors and transform community members into brand advocates via these techniques.


Walk away with the tools needed to improve brand awareness among employees, including how to:


  • Improve morale at your organization by making employees feel more informed
  • Create brand champions at your company and in the community
  • Establish a culture of collaboration across numerous business segments at your company
  • Improve your company’s public face in the community

Chandra McLean, Manager, Internal Communications

Volkswagen Group of America

avatar for Chandra McLean

Chandra McLean

Manager, Internal Communications, Volkswagen Group of America
Chandra McLean has 15 years of Internal Communications, Public Relations, and Community Relations experience. She oversees Volkswagen Group of America’s internal communications initiatives including: employee engagement, corporate social responsibility, corporate events, and management... Read More →

Thursday August 11, 2016 9:20am - 9:55am
State Room, 2nd Floor Fairmont Millennium Park Hotel Chicago

Attendees (1)