Strategic Employee Engagement & Internal Brand Activation has ended
Strategic Employee Engagement & Internal Brand Activation
Chicago, Aug. 9 - 11
Venue, Pricing, & Registration Information
Wednesday, August 10 • 10:45am - 11:20am
Leveraging Staff Compassion to Inspire Real Action and Engage Employees

Sign up or log in to save this to your schedule and see who's attending!

Impact is everything and employees are eager to directly contribute to their organization’s mission and success in new ways. The ASPCA harnessed the power of their mission, the passion of their people, and the pride in their history to activate a new subset of employee ambassadors. It has resulted in generating renewed momentum to achieve their organizational goals.


This session will provide you with insights into how the ASPCA cultivated employee commitment to transform staffers into authentic and influential brand advocates.


Take this opportunity to learn how to successfully utilize employee ambassadors to drive your strategy and campaigns forward, with a limited budget and a small team, including how to:  


  • ŸCreate an employee engagement program aligned with your strategy and culture to drive staff participation and storytelling
  • ŸIntegrate internal and external tools and technologies to create compelling communications and a strong sense of community
  • ŸMotivate employees by harnessing organizational pride, generating buzz, and sharing clear calls to action
  • ŸDrive brand awareness by encouraging employees to express personal passion connected to organizational objectives


Lindsey Callahan, Sr. Director, Internal Communications

ASPCA (American Society for the Prevention of Cruelty to Animals)

avatar for Lindsey Callahan

Lindsey Callahan

Senior Director - Internal Communications, ASPCA
Lindsey Callahan spearheads internal communications for the American Society for the Prevention of Cruelty to Animals (ASPCA). Lindsey is focused on enhancing communication and collaboration, supporting organizational strategy, and building employee engagement with more than 800 employees... Read More →

Wednesday August 10, 2016 10:45am - 11:20am
State Room, 2nd Floor Fairmont Millennium Park Hotel Chicago

Attendees (1)