Strategic Employee Engagement & Internal Brand Activation

Investing in your people is always a good idea. Yet, employee experience can often be seen by many in the organization as being 'light and fluffy'. The ability to demonstrate a concrete return on investment gets leaders listening, and places a strategic focus on employee experience as a driver of business results.

This session will provide you with a framework through which you can articulate how investing time and resources to ensure the employee experience is right for employees, customers – and the bottom line, including   

• Measuring the ROI of a well-articulated Employee Value Proposition
• Ensuring the employee experience lives up to the EVP
• Achieving sustainability through cross-functional partnerships
• Using social media and other platforms that resonate with your internal audiences to disseminate the employer brand message

Fathima Jaffer, Employee Value Proposition Lead

TD Bank