Strategic Employee Engagement & Internal Brand Activation has ended
Strategic Employee Engagement & Internal Brand Activation
Chicago, Aug. 9 - 11
Venue, Pricing, & Registration Information
Wednesday, August 10 • 9:15am - 9:50am
Creating an Employee Value Proposition That Resonates With Employees, Aligns with the Employer Brand Message, and Delivers a Concrete ROI
TD Bank

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Investing in your people is always a good idea. Yet, employee experience can often be seen by many in the organization as being 'light and fluffy'. The ability to demonstrate a concrete return on investment gets leaders listening, and places a strategic focus on employee experience as a driver of business results.


This session will provide you with a framework through which you can articulate how investing time and resources to ensure the employee experience is right for employees, customers – and the bottom line, including   

  • Measuring the ROI of a well-articulated Employee Value Proposition
  • Ensuring the employee experience lives up to the EVP
  • Achieving sustainability through cross-functional partnerships
  • Using social media and other platforms that resonate with your internal audiences to disseminate the employer brand message


Fathima Jaffer, Employee Value Proposition Lead


TD Bank

avatar for Fathima Jaffer

Fathima Jaffer

Employee Value Proposition Lead, TD Bank Group
Fathima joined TD in October 2009 after completing her MBA in International Business. Since she's been at the Bank, Fathima has had the opportunity to work in Finance, Leadership Development, Customer Experience, and Employee Experience, merging her diverse capabilities to develop... Read More →

Wednesday August 10, 2016 9:15am - 9:50am
State Room, 2nd Floor Fairmont Millennium Park Hotel Chicago

Attendees (1)