Strategic Employee Engagement & Internal Brand Activation has ended
Strategic Employee Engagement & Internal Brand Activation
Chicago, Aug. 9 - 11
Venue, Pricing, & Registration Information
Tuesday, August 9 • 10:15am - 12:15pm
Workshop B: Don’t Just Measure Engagement; Create A Culture That Fuels It

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The true prize of employee engagement efforts is not the scores but the extraordinary results that a more engaged workforce can deliver.  Yet too many organizations invest in annual engagement surveys. Period. The result: A survey-weary workforce, frustrated managers, and wasted dollars.  The numbers won’t change on their own.


The alternative: Create a culture of engagement, where all members of the workforce understand and are equipped to fulfill the roles they need to play. A successful culture of engagement features a common and understandable definition of engagement, the commitment of line -- not just HR – leaders, clear roles and responsibilities, practical action (not action plans!) and ongoing employee-manager dialogue.


This interactive workshop provides practical ideas and tools that you can use to achieve a culture where engagement is a daily priority and shared responsibility, including:


  • Constructing a clear roadmap for creating a culture of engagement
  • Practicing assessing whether your organization’s leaders are fueling or blocking culture change
  • Providing ideas for equipping all members of your workforce to take ownership of engagement
  • Learning strategies for avoiding common pitfalls and to drive culture


Mary Ann Masarech, Lead Consultant - Employee Engagement

avatar for Mary Ann Masarech

Mary Ann Masarech

Lead Consultant - Employee Engagement, BlessingWhite
Mary Ann is responsible for leveraging BlessingWhite’s 40+ years of expertise and ongoing research to help clients cultivate motivated employees who focus their unique talents on what matters most to the business. She develops processes and tools for employees, leaders at all levels... Read More →

Tuesday August 9, 2016 10:15am - 12:15pm
State Room, 2nd Floor Fairmont Millennium Park Hotel Chicago