Strategic Employee Engagement & Internal Brand Activation has ended
Strategic Employee Engagement & Internal Brand Activation
Chicago, Aug. 9 - 11
Venue, Pricing, & Registration Information
Tuesday, August 9 • 1:15pm - 3:15pm
Workshop C: Using An Internal Brand to Align and Simplify the Employee Experience and Achieve Organizational Success
Bridge Consulting

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An internal brand helps define and deliver an employee experience that aligns with an organization’s external brand or business strategy. An effective internal brand integrates and simplifies strategy, values, competencies, and other organizational guideposts to build employee pride and inspire them to focus on what’s most important. Employees should be able to clearly understand both what they can expect and what they need to give to achieve personal and organizational success – and become advocates for the organization.


Explore the internal brand process through models and tools, case studies of best-practice companies, exercises, and stories and lessons from your peers in the session. Bring your ideas, success stories and your challenges and be ready to share and participate, as you learn how to:


  • Define your internal brand in a way that engages employees and aligns with your external brand or business strategy
  • Align leaders to effectively articulate, model, and deliver the brand
  • Create pride and engagement around the organization’s purpose, values, and business strategy, with employees understanding that they are valued and how they can contribute
  • Align internal processes, such as recruiting, onboarding, and recognition programs to support and reinforce a holistic philosophy based on the internal brand
  • Set clear objectives and measure the impact of your internal brand


Chris Gay, Principal
Bridge Consulting

avatar for Chris Gay

Chris Gay

Principal, Bridge Consulting
Christie Gay is the founder of Bridge Consulting, a group that focuses on communication, transformation and employee engagement strategies that impact on business results. Her clients include Coca Cola, Starwood Hotels, Johnson & Johnson, Textron, and Wells Fargo just to name a few... Read More →

Tuesday August 9, 2016 1:15pm - 3:15pm
State Room, 2nd Floor Fairmont Millennium Park Hotel Chicago